Combining words and design to create people-centred content that meets user and business goals.
Work
Professional Work
-
![An image of Longo's UX Playbook.]()
UX Playbook & Writing Guidelines
Creating a guide to UX at Longo’s. Plus, voice, tone and content testing frameworks.
-
![An image of Longo's Information Architecture.]()
Information Architecture
Removing e-commerce functionality and developing a clear, intuitive and accessible information architecture at Longo’s.
-
![]()
SEO Strategy
Developing a comprehensive SEO strategy for Longo’s digital products.
Student Work
-
![]()
Leafy
Designing a product to help plant lovers navigate caring for their plants indoors.
-
![An image of Greenspacing.]()
Hyundai Canada
Improving the Hyundai Canada online experience for first-time car buyers.
-
![An image of the Level Prep App]()
Royal Conservatory of Music | Level Prep Apps
Improving the “Catch the Egg” task within the Level Prep Apps.
About
I’m Jenna, a Content Designer and UX Writer, currently shaping the online grocery shopping experience at Longo’s by creating useful, meaningful content that helps users accomplish their goals.
Before this, I completed simultaneous internships at You X Ventures as a UX/UI intern and at Unicorn Dojo as a UX research intern. If you’re interested in learning more about these experiences, get in touch or download my resume!
More than anything, intuitive, accessible design is important to me. I always enter the design and problem space intending to empower people and remove barriers for others. When thinking about my next challenge, I seek to craft interactions and stories surrounded by a team of ambitious, passionately curious, and humble people. Together, we can leave a meaningful impact on people's lives and the world we live in.
Services
So, me working for you; what’s it look like?
Creating user interface (UI) text, including empty states, button labels (CTAs), error and success messages, notifications, hints and tooltips, form labels, gateway screens, pop-ups, mircrocopy and more.
Developing help and support content like FAQs, scripts and training documents.
Creating product personalities by developing standards documentation and UX writing guidelines like voice charts, tone spectrums and content testing frameworks.
Optimizing existing content through content auditing, user feedback analysis, analytics and user data review, refining content based on defined objectives, and testing and iterating.
Developing comprehensive SEO strategies to improve content visibility and search engine ranking.
My toolkit
Like a craftsperson who looks for the best, most efficient tools to do the job, I too look for the most helpful tools to aid my craft. My content design toolkit includes:
Figma
Adobe Creative Suite
Google Analytics
Miro
SEMrush
Screaming Frog
Here’s what you can expect
I design content that does more than sound good. You can expect the content I design to be:
Clear, concise and useful
Intuitive and accessible
Drive engagement, conversion and retention
Reduce support needs
Let’s Get In Touch!
We can keep our relationship casual with a coffee or video chat, or arrange something more formal, like an interview. Whatever you'd prefer, send me a quick message, and let's work together to schedule something for both of our books!